It is our work our North Star and our work are the same thing. And I had a lot of interest in how my former team was being treated, but more importantly, just as an American citizen, how the work of USAGM through VOA [Voice of America] and RFE/RL [Radio Free Europe/Radio Liberty] was threatening to undermine the interests of the United States government by politicizing journalism that was meant by law to be free of political interference. So those are the four pillars that rotate around the centerpiece, we call it the North Star, of our commitment to DEI. NPR will cut 10% of its workforce, CEO John Lansing said Wednesday. He was promoted to news photographer after two years, then moved on to managing editor, news director, and leadership of commercial television affiliates around the country. Scripps Company, where he managed the company's portfolio of ten broadcast television stations across the country. At the U.S. Agency for Global Media, Lansing championed a free press even as leaders of many nations move against it. (Former long time member). In an email to the staff on Friday, John Lansing, who joined the nonprofit as chief executive in September, projected that NPR would fall $12 million to $15 million short of the amount it had . But second, we're mission-driven, and I think everybody in the organization lives and breathes that mission. I think leaders are accountable for walking the walk, for doing what they say they're going to do. And its something that I think will strengthen the ability for news programming, marketing and member services to be more responsive and to offer greater service to audiences in a more agile way. Lansing: Were still working on it right now. 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Mohn fired head of news Michael Oreskes on Halloween 2017. Lansing clearly had an ongoing interest in the USAGM story and the notion that that at some point along the line he did not provide his take, at minimum, to NPR reporting staff, on the story beggars belief. Weve seen significant growth in Code Switch, in Louder Than a Riot, in Sam Sanders podcast [Its Been a Minute], in part because for the first time in a while, were really investing in marketing support for those podcasts. Lansing blamed a slowdown in advertising dollars. Just be tuned into our folks. He was previously head of cable TV company Scripps Networks, where he sold $10 million in stock after the company became the target of an SEC probe that was not known to the public. John Lansing will begin his term as President and CEO of NPR in October, 2019. Theres no question about it. There are over 1000 NPR Member Station signals broadcasting across the United States Lansing Last year brought a host of challenges to NPR: a multimillion-dollar deficit, calls for changes in its workplace culture and a hit to broadcast listening. How does the economy react to all of that? While serving as chief operating officer, she took on a greater role during two of Mohn's medical leaves and in the aftermath of the sexual harassment scandal. NPR's search for a new CEO is finally over! So I think that it has caused me to be more tuned in to hearing and understanding our employees. Current: When was the climate survey conducted? Obviously, this job that you have as a CEO of NPR is a really huge responsibility. Lansing, who is 62, is. NPR I joined in October of '19. Their editorial independence is enshrined in federal law, though it sometimes came under attack. Coming into public media, which I love, I noticed something that would be unusual in commercial media, in that there really wasnt a great investment in marketing podcasting to outside audiences off of our platforms. John F Lansing, National Public Radio Inc: Profile and Biography - Bloomberg Markets Live Now Bloomberg TV+ Bloomberg Daybreak Middle East Bloomberg Daybreak Middle East. Lansing will begin his term at NPR in October and will succeed Jarl Mohn, who has been Chief Executive Officer and President since 2014. You can't escape that. How is it a priority? Not exactly. hide caption. The work theyve done during the pandemic has been nothing short of miraculous in many cases, particularly given the summer of racial reckoning, the most unusual presidential election in memory and everything thats gone on since. Current: With broadcast listening declining during the pandemic, what is NPR doing to address and adjust to those trends? Last year brought a host of challenges to NPR: a multimillion-dollar deficit, calls for changes in its workplace culture and a hit to broadcast listening. All of that is to say that coming out of the reckoning of Memorial Day 2020 was for us and for me, in particular, a call to action internally at NPR to hear and reckon with our own issues internally. He won praise for doing so and says he informed leaders of SAG-AFTRA on Tuesday about the impending job cuts. Pat O'Donnell, the executive director of the union's Mid-Atlantic unit, could not be reached for comment for this story. "What we've shown with podcasting is that we can take some of our core journalistic assets and we can create new formats and new programs around them and actually reach new audiences. The only route to a successful engagement on this issue is to deal with it, to talk about it, and to take action. How cool is it to be at NPR? "We're not seeing signs of a recovery in the advertising market," Lansing says in an interview. advanced degree - political agility. John Lansing, a media executive with government broadcast and cable television experience, has been named by NPR's board to succeed its current chief, Jarl Mohn who announced the plan to step down after his 5-Year term ended. Notify me of follow-up comments by email. The roots of the VOA involved providing truthful reports to people under Nazi and Axis power rule during World War II. For two years, he served as the president and CEO of a cable trade group called the Cable and Telecommunications Association for Marketing. Leading the organization through it all is CEO John Lansing, a longtime media executive who has been on the job since October 2019. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Public Media Now was created to be a centralized source of information and resources to help professional within Public Media be more successful. First, we're a nonprofit. Were finishing up in the next two to three weeks the specific lists of actions and activities under these pillars. And its where our focus needs to be right now. In an interview on Friday, Mr. Lansing, 62, praised NPR as a home of high-quality journalism and audio production, and said that in addition to supporting traditional radio broadcasting he wanted to help NPR further its expansion into areas like podcasts, where the radio network has already been a leader. You have shows like All Things Considered and Morning Edition, which will continue to be broadcasting tent poles, Mr. Lansing said. It goes on to say that Mr. Lansing, 62, is currently the chief executive of the government agency, The U.S. Agency for Global Media, that oversees Voice of America, Radio and Television Marti, and Radio Free Europe/Radio Liberty, among others. So mentally, how do you manage that? You have stated that DEI is your top priority at NPR. And what a breath of fresh air Whitney brings into the organization. We established the top priority [a.k.a. I can't speak for other people, CEOs. First of all, as a white man, my first reaction is that it's important for white people in general to understand the inherent biases that we have, even when we think we don't, unconsciously. He will now lead the nation's top audio producer and broadcaster. Our third pillar is to optimize content and meet audiences where they are. So that would be mine. I'm just passionate about how good leadership can lead to good outcomes, and that led me here. It puts a filter on that helps us explain even unpopular decisions, how they link to our mission. But mostly its targeted at marketing investments on social media platforms that are specifically reaching out to younger and more diverse audiences to see if we can drive sampling. NPR has also been the nation's leading producer of podcasts since Podtrac started measuring audiences. I have a negative reaction to what is fundamentally unfair in life, whether it be pay equity, promotions and advancement, training and hiring, or making sure leadership represents people of color and our staff. A graduate of Bellarmine University, he was named to the Bellarmine University Gallery of Distinguished Graduates in 2010. "And I want to look for areas that I can provide leadership to bring resources together as needed strategically to find the right priorities that make the most sense for growing NPR this year and then into the future.". During the Donald Trump administration, he held roles in the U.S. Department of Housing and Urban Development, and was acting Assistant Secretary of Housing and Urban Development for Community Planning and Development. We did a climate survey of our employees, and we learned about a particular weak spot for us with women of color at NPR who didn't feel it was a place to grow their career, a place to be their whole selves, a place where they are seen and respected. Lansing blamed a slowdown in advertising dollars. And were happy to see SAG-AFTRA agree with us and to join up. Lansing: SAG-AFTRA came out with their letter around our September board meeting in 2020. Current: NPRs budget also took a hit because of the pandemic. Fear drives their path. Amazon, Google, Meta and Microsoft have announced more than 50,000 job cuts combined in just the past few months. Its not a sidebar. National Public Radio will reduce its workforce by 10 percent as it grapples with what CEO John Lansing says is a "sharp . When asked about his priorities, Lansing invoked what he has called the network's "North Star'' since his arrival in the fall of 2019: a push to ensure the network has a bigger and broader audience base, rooted in younger and more diverse listeners, readers and consumers. Lansing: I dont know how long that may or may not take, but our emphasis right now is on our own internal digital strategy, digital production, digital storytelling. NPR's chief executive announced the network would lay off roughly 10% of its current workforce - at least 100 people - and eliminate most vacant positions. Video Snippet So at the end of the day, its a commitment, but this also has to be accountability. Lansing, who is 62, is currently the chief executive of the government agency that oversees Voice of America, Radio and Television Mart and Radio Free Europe/Radio Liberty, among others. Its not something weve baked and were just going to hand it down. When will that freeze be lifted? Dear NPR President John Lansing, I want to express my heartfelt appreciation for the powerful letter you wrote to NPR staff and the public about the horrific extrajudicial killing of George Floyd by Minneapolis police. John Lansing, CEO, photographed for NPR, 22 January 2020, in Washington DC. Last year, however, the U.S. Agency for Global Media came under fire when it emerged that it had bought Facebook ads targeting American citizens, in violation of laws meant to protect Americans from domestic propaganda. Lansing says even that proved overly optimistic. A review by the House Foreign Affairs Committee faulted the agency for insufficient oversight but noted that an internal task force was already having an impact. In an interview, Mr. Lansing called the ads a rogue incident and said it had been corrected. Lansing blamed a slowdown in advertising dollars. It was hard for everyone. I'm from Minneapolis, and my parents are buried about six blocks from where George Floyd was killed. Last summer, we definitely had a racial reckoning. Its new president and chief executive is John Lansing, a former cable executive who for the last five years has run the U.S. Agency for Global Media, the federally funded organization behind broadcasters like Voice of America and Radio Free Europe/Radio Liberty. We've made some good forward progress around hiring, with requiring that our hiring panels be diverse, requiring that our finalists have diverse representation at a minimum, but of course there's no maximum, in terms of a list of finalists. Lansing: We hope to have that completed within about eight to 10 weeks. Board Memberships & Affiliations. During 2021, we worked on that with Keith and with Diversity and Inclusion Manager Whitney Maddox. Mr. Lansing, who began his career as a teenage cameraman at a television station in Kentucky, spent two decades at Scripps Networks. Scripps Networks September 5, 2019; Washington, D.C. - The NPR Board of Directors announced today that it. Chief Executive Officer and Director of the, Cable & Telecommunications Association for Marketing, Florangela Davila to Become KNKX News Director, NPR Hires Noelle LaCharite As VP Digital Technology. "He is a listener and a collaborative leader with a passion for our public service journalistic mission who will help us continue to expand the audience for our storytelling. I am still morning the loss of an objective NPR. The layoffs are in keeping with an increasingly grim landscape for media companies over recent months. Current: What challenges have you faced in implementing your DEI plans? "The combination of his health issues plus the situation with Mike Oreskes did derail his plans.". Last year, the network booked $134 million in such corporate underwriting, a record built on strong growth in podcasting revenue in recent years. Lansing: They were for general. The newsroom currently stands at just shy of 490 people, while programming has shot up to 230. Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world. While they do not broadcast within the U.S., the Voice of America and the other media outfits Lansing has overseen typically adhere to traditional concepts of factual, nonideological journalism, with the frequent exception of Radio Mart historically an anti-Castro and anti-Cuban communist outlet. Our goal of developing our audience as a younger and more diverse audience requires that we invest in marketing, we invest in content, and we partner with platforms where those audiences can be found rather than expecting younger and more diverse audiences to come to our platforms, necessarily.
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